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Year 2024

Company StudioLorenz.co

Responsibilities Conceptualisation, Art Direction, Graphic Design, Copywriting, Animation & Editing

In the following examples, my role involved identifying significant topical and popular cultural events and then crafting promotional campaigns to capitalise on their popularity and enhance brand visibility. See the examples below for the Australian Open, Valentine's Day, Lunar New Year, and the arrival of Taylor Swift's tour.

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PROBLEM

Whether it's the initial date with someone new or a recurring dinner with the same person over the years, sparking meaningful conversations can be challenging. How can Hochi Mama help ignite a connection this Valentine's Day?

SOLUTION

With the Valentine’s Day menu acting as the perfect matchmaker, we go a step further by providing a list of conversation prompts on the back of the A5 menu.

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PROBLEM

With Taylor Swift being the #1 artist in the world, her Eras Tour was destined to be the talk of the town, and the nights of her performances were set to be some of the busiest in Melbourne.

SOLUTION

To capitalise on this excitement, we renamed the Tokyo Drift to the Tokyo Swift, tapping into the hype surrounding Taylor Swift.

PROBLEM

How can Hochi Mama stay relevant to the public during the busy Australian Open season?

SOLUTION

Aligning with the concept of "open and serving," we introduced a pre-match menu to entice customers to dine with us before heading to the game. We attracted them with an Aperol Spritz, a drink often associated with the Australian Open.

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PROBLEM

2024 marks the Lunar New Year of the Wood Dragon. How can Hochi Mama get people to experience the dining experience this festive season?

SOLUTION

To mark this occasion, we introduced the Dragon's Breath Cocktail, featuring red dragon fruit with a captivating flamed presentation. This limited-time offering instilled a sense of intrigue, encouraging patrons to seize the opportunity to try this creation.

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