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Year 2020

Company Ogilvy

Responsibilities Conceptualisation, Art Direction

PROBLEM

The Natural Confectionery Company needed to launch a brand new product that stood apart from their traditional offerings; Fruit Smoothie, offering a soft, squishy texture.

SOLUTION

At the time, ‘Satisfying’ videos were just starting to trend on social media; from kinetic sand to popping bubble wrap. This is why the aim of this execution was to incite an “oddly satisfying” feeling in the viewer. In doing this we created allure to the work, as if it scratches an itch they didn’t know they had. In this spot, we show normal fruit falling through the air in a white space, however as they land / tounch each other they unexpectedly have a ‘pillowy’ texture to them.

Suraiya Lorenz

Art Direction, Graphic Design & Digital Content

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