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Year 2019
Company Ogilvy
PROBLEM
Cadbury hid thousands of tickets in their chocolate blocks, each offering a prize of $1,000 if found.
Responsibilities Conceptualisation, Art Direction
SOLUTION
In this spot, an animated Cadbury Dairy Milk block has a winning ticket stuck to its back. Another block comes along to help remove it. This playful, whimsical approach nods to the magical world of Willy Wonka.
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