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Year 2018
Company Ogilvy
Responsibilities Conceptualisation, Art Direction
PROBLEM
How can Cadbury effectively promote their chocolate bar range within the short 6-second unskippable YouTube pre-roll space?
SOLUTION
Satisfying a craving can completely transform your mood and outlook. We see people in various scenarios satisfying their cravings with a Cadbury chocolate bar, and the world around them suddenly transforms. This creates an engaging and eye-catching moment in a short period of time.

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