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Year 2018

Company Ogilvy

Responsibilities Conceptualisation, Art Direction

PROBLEM

How can Cadbury effectively promote their chocolate bar range within the short 6-second unskippable YouTube pre-roll space?

SOLUTION

Satisfying a craving can completely transform your mood and outlook. We see people in various scenarios satisfying their cravings with a Cadbury chocolate bar, and the world around them suddenly transforms. This creates an engaging and eye-catching moment in a short period of time.

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Suraiya Lorenz

Art Direction, Graphic Design & Digital Content

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